New to the Series? Start with Part One
Blogosphere: A series
Part Twenty-One: What’s in a Name?
“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
But, we’re not talking about Roses today. We’re talking about Blogs. What you call your rose… I mean your Blog, might have a far-reaching effect. Oh, and by the way, it might not. But more on that later.
There are no rules for what your Blog should be called, or put another way, there are several. It really depends on how you look at it.
Certainly you can call your blog anything you want. It is yours, after all, and your intention–one would hope–is to catch the eye, engage the imagination, pique interest. That said, a Blog name that is hard to remember, hard to spell, or leaves your reader unclear what it is about is a potential readership disaster.
Also, keep in mind that for your Blog to have a professional look and feel you’ll want your domain name to match up (or at least be as close as possible).
The domain name issue makes it difficult. A good many of the short and to the point names that you come up with are already out in the Blogosphere. Or are they? Yes, mycoolblog.com (not a recommended name) might be taken, but what about mycoolblog.net, or .org or .tv or .me?
Using the very uncool name “mycoolblog” as an example, your domain name might be my-cool-blog.net, and be “My Cool Blog” on your Blog’s banner. Be creative.
Here are some (types of) names to stay away from:
- I Like Cheese
- The Coolest Blog You’ll Ever Read
- Just Another Blog
- Some Things I Leik (yeah, there’s a lot of misspelling out there, too)
The name of your Blog (and of your Domain) should be something that captures the attention.
Keep it short. Four syllables or less–one or two if you can manage it, and get your message across. You want a name that is memorable, catchy, pleasing to the eye and tongue.
It is a good idea, when looking for your perfect name, to not stop with the first one you think of. Stave off disappointment by generating a list of several, and keep in mind that if you can’t get the name in the exact form you want, you can play around a bit and get mighty darn close.
Consider a Blog you want to call Fabulous Photos, you might use:
- Phabulous Photos
- Fab Photos
- Fabulous Fotos
- Photographically Fabulous (or Phabulous)
And your domain name might be:
- Fab_Photos.com (or .net, .org, etc.)
- Fab-Photos.com (notice you can use – or _ between words, or no spaces at all)
- FabPhotos.com (while the capital letters won’t really show up–or matter–in the domain name, they make it easier to read in print)
The combinations you can play with are vast. Have fun with the naming process, but keep it clear, compelling, and easy to remember.
At the top of the page I said “perhaps the name of your blog doesn’t matter that much, after all.” (Or something to that effect.)
And in fact, the name of the blog is secondary to your content. If your content is strong, if it shows up on your blog often—and perferably on schedule—and if you work to create and grow your network of readers, the name could be anything and still be successful. Conversely, if you seldom post, and your posts are poor, and you do not reach out to your readers, it won’t matter how cool, artistic, or professional your blog name is, or how it looks on the screen. Your readers will be few and far between.