New to the Series? Start with Part One
Blogosphere: A series
Part Twenty-Two: Seem More Than You Are – or – Be More Than You Seem
I’ve written about the magic number of posts that establishes you as an authority in your topic… the scary (on or about) 1000 posts. But, if it takes that many posts to be authoritative, then who are you in the meantime? A poseur?
Great question. If the answer isn’t obvious, I’ll share it with you. You ARE the authority. Right from day one. Even if you don’t feel all that confident, you are, you must be, the authority.
After all, why would a visitor to your site bother to read a post written by someone who is struggling with their topic? If the situation was reversed, would you?
Think of it as acting. Think of it as building your mystique, your “presence”. Confidence building is a good thing.
Yes, you will make mistakes. Yes, you will get it wrong from time to time. When that happens in the early days of your Blog you edit the post and clean it up. Once you have a larger readership, you admit the error, and make a public correction. Said properly, you will show yourself to be not only the authority, but an authority who is still learning, still researching, still growing. And, as they say, “…that ain’t bad…”
Don’t get me wrong. I’m not advocating that make up “facts” to support your cause. I am saying that when you assume authority, you are allowed a certain leeway. You are asserting truth as you see it. You are forming your own body of knowledge.
An important way of establishing authority is by linking to blogs with similar topics, and being linked to by them. The question is, how do you make that happen?
The process is easy, but time-consuming. You start by finding blogs that share your interest and you read them. Read and comment. Putting polite, thoughtful comments on another’s blog is a great rep builder. Linking to a post on another’s blog is strong medicine. Most blogging software will let someone know when they’ve been referred to in a link, and in many cases the other blogger, flattered by the attention, will check your YOUR work. Add them to your blogroll, and let them know you’ve done it. I don’t recommend asking to be put on their blogroll, that gets to be a bit pushy.
But how, you ask, do you even find these other blogs?
Glad you asked. Our good friend, Cindy Taylor of Johannesburg, South Africa, gave me an excellent suggestion the other day. It was a feature of WordPress I’d seen, but had never played with, or even understood. It is called the Tag Surfer, and is found in the WP Dashboard. After you’ve written about a topic, you can put your own key words into the search box, and WordPress will deliver to you a list of other blogs who write about the same topics. What could be easier?
Finally, to be an authority, you must look like one. A character in one of my novels speaks of learning confidence. He suggests, “…first go to the river, and command it to flow in its natural direction. Learn the stance of command.”
I say, go to the river of your topic, and take on the stance of command. Be the authority you are… and be it now.