Blogosphere: A series
Part Forty-Eight: 15 Things You Might Not Have Considered When Starting a Blog
Today’s post is perhaps a little late, but as I’ve been kicking around the ideas that I think we should all be aware of, it strikes me that now is as good a time as any to make a few things clear.
While there are a lot of free-hosted Blog services around, I feel the best two choices are WordPress and Blogger. I’ve used both over the last couple of years, and lean toward WordPress for ease of use and breadth of features.
That said, here are some distinctions to make:
WordPress comes in two flavors. WordPress free hosting, and WordPress as installed on a Paid Host. The differences between the two include:
- The free service does not support advertisements.
- The free service, therefore, is best suited for a “personal” blog, or one which is informational only
- The paid hosting version does allow advertising, and supports your ability to sell your eBooks or other items on-line
- The paid hosting version (while also free) requires considerably more “fiddling”.
- It will take a long time for your blog to become noticed by a wide audience unless you are “in” with some very popular sites, and on their blogroll (list of favored blogs)
- It will usually take about 1000 posts (yeah, I know, sigh) before you start to get a 100 to 200 visits a day for a personal or informational blog.
- Depending upon your informational theme and your target audience, and how you spread the word you could cut that time down a bit, but it will still be significant.
- The quickest way to get readers is to read other people who write in your topic—and to leave comprehensive, and polite comments.
- Adding blogs you admire to your blogroll is always a good idea. A certain percentage will return the favor.
- Clever post titles do not impress the web-crawlers of the big three search engines (Google, Yahoo! and Bing), but good tags do.
- WordPress allows you to have long titles, so you can make the first part of your title Tag heavy, and the second part more artistic.
- Whether you are writing for your art, craft, or special interest, or for advertising income, the secret is traffic. Say it with me. TRAFFIC.
- Most people won’t just drop by. You will need to register with the search engines, pay attention to tags, watch your headlines, and schmooze your way through a lot of other blogs to get noticed. Get used to it.
- Blogging is not for the lazy or easily distracted. This is a job of work. If you aren’t willing to go the course, your blog will fail. Trust me on this, my first three died on the vine.
- Blogging is an incredible way to meet people who like what you like and do what you do. Don’t miss the opportunity
There are a lot of other things that could go on this list, and I will probably revise it, or add in new posts as they occur to me. But the bottom line is this: whatever type of blog you envision, create, and write for, it will take work. People won’t seek you out, but they will seek out your topics if you’re smart about labeling them.
Have I frightened you off yet?