We’re going through a chrysalis stage here at UhW.
It’s true, I fear, that the days of guts and glory in writing are behind us. Those wonderful days when you could be discovered in a newspaper article or a short story in a cheap magazine are gone. I fear that we must now take care of the details ourselves, we must be our own editor, our own public relations office, and in some cases we must be our own publisher.
Well, that sucks. It’s what’s so. It’s also, “so, what?”
If we must have a web presence to be noticed, so be it. If we must get on the many social media sites to self-promote, well, it’s a pain, but then again, so, what?
Fine. Granted we must be our own cheering squad. I don’t like it, but once again, so, what?
So what? Let me tell you what’s so. The good—and bad—side of this change in the way things are is that we have full control. Good because it comes out exactly the way we envision it. Bad because if it fails, the only person we can blame is the one we see in the mirror.
This means that we must read each page, over and over, find every single error, find every bit of nonsense, every musket on the hearth that we forgot to take down and fire, clean up every hint and foreshadow.
It means we have to work, and work hard. No longer can we just do the writing. No longer can we expect a high-paid (but not by us) editor to check our logic, check our facts, even check our damn punctuation. Nope. It’s down to us.
Today’s challenge is to just get the word. Get comfortable with it if you can, but in any event, get the word.
The news is good and bad in a single pass… and I guess that’s OK.
Actually, it doesn’t matter if it is OK or not. It is still what’s so.
Oh, and it’s also, still, so what?